The idea is that readers join the event and post about the type of books they'd like to read and then the authors involved woo them.
There are no sales pitches, no 'buy my book' posts and no badgering. The readers are completely in charge.
As a reader, there is no obligation to buy whatsoever. You might just find some new titles to add to your wishlist. Ideally, readers will buy 12 books, starting on the 13th December and finished on Christmas Eve.
I've taken part in this event twice before, this is my third year as both an author and a reader. I've bought some wonderful books and found some great authors so I highly recommend this event.
After all, it's Christmas and you deserve to fill your book stocking up!
Claire Buss is a multi-genre author and poet, completely addicted to cake. Find all her books on Amazon. Join the discussion in her Facebook group Buss's Book Stop.
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